SIPAlert Daily

Lessons for Hiring New Sales People Hire schoolteachers as sales people? Yes, said Dan Oswald, CEO of Fortis Business Media, speaking on Friday’s CEO Panel at the SIPA Marketing Conference in  

Rachel Yeomans, Marketing Director, Social Media, Astek, Chicago SIPA: What was your first job out of college and how did you get into this business? RACHEL: I graduated in Journalism with  

'What If' Proves a Good Start for Conference Mark Everett Johnson paused and beamed a bit. "You see what just happened here," he told his packed Copywriting Workshop yesterday at the  

Integrating Social Media With Your Editorial Back at the SIPA UK Conference in the summer—yes, think warm temperatures and lots of daylight—Sona Hathi of Melcrum and Mark Johnson of The Economist  

Connecting the Dots Between Women and Entrepreneurship “Women start only around 3 percent of the nation’s technology companies. They are almost absent in high-level technology positions. [Although read the article about  

Roger B. Wilson, Jr., newMeetia, The Conference Department, Inc., Winchester, Mass. SIPA: What was your first job out of college and how did you get into this business? ROGER: I pounded nails  

On Blogging, Telemarketing and Timing of Emails Here are three good articles I’ve come across in the last few days, as we gear up for next week’s Marketing Conference in Miami. 1.  

Thoughts on ROI for Social Media Efforts I wrote the cover story for SIPA’s November Hotline newsletter on ROI for social media efforts. What should you expect and what parameters should  

Lexicon Proves That Naming Is a Bit Scientific In the category of there-is-a-business-for-everything, Lexicon stands tall. Founded in 1982 by David Placek, they are a firm devoted to inventing names for  

Tips for Your Twitter World Today’s SIPA Twitter Chat at noon EST will focus on renewals. These weekly Chats have produced some excellent dialogue on various topics—mobile, e-learning—so we encourage you