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11 Tips from SIPA’s Recent Marketing Conference
Check out these 11 tips from the Marketing Conference compiled by Greg Krehbiel of Kiplinger Washington Editors. Greg served as the Conference co-chair along
A Look Back at Some SIPAlert Daily Highlights
Here are some best-of SIPAlert Daily moments from the year:
1. A quote from Steve Jobs: Innovation distinguishes between a leader and a follower.
Best Lines From the Member Profiles
We are very appreciative of the many members who took the time to fill out the member profiles this year. They did a great job
We Wish You a Merry Christmas and a…um…(sorry, incoming tweet)
So Sunday is Christmas and Monday is Boxing Day. It’s a time when…
Umm, excuse me, let me just answer this one
Analyzing the Dynamics of Decision-Making
If Thinking, Fast and Slow is anything like the review I just read in Sunday’s Washington Post, author Daniel Kahneman should be a marketing rock star
Cashing in on the Print-to-Digital Transition
We’re definitely seeing much more of the Web-first, print-second mentality and the success it can bring. The latest example came at the SIPA Marketing Conference
Monika Stasik, Head of Marketing, PMR, Cracow, Poland
SIPA: What was your first job out of college and how did you get into this business?
MONIKA: During my studies, I was
The Rules of (Social) Engagement
Imagine walking into a packed room of 10 roundtables filled to the brim with colleagues, and subject signs like Email Marketing Metrics: What’s Working, Repurposing Content
Building a Consistent Presence for Your Audience
Consistency. It’s not the first word you think of when trying to list a company's reasons for success in the specialized information industry. But
