SIPAlert Daily

Small Gatherings Present Large Opportunities On the Huffington Post site yesterday, Zach Carter wrote about the decision of Sen. Marco Rubio (R – Fla.) to withdraw his support from the proposed  

Studies Support Workplace Conclusions From BPS What’s great about the British Psychological Society is that their postings and opinions are based on actual studies. So when I reported on brainstorming from  

Small Businesses Try Big New Strategies The website Little Independent in Chicago describes itself as an an online marketplace for sale items from independent retail stores. I came across it in  

SIPAwards Brings New Profile to Respected Program Usually in this space on Mondays you’ll read profiles of SIPA members across the globe. But for today’s Martin Luther King Jr. Holiday in  

Special Reports Highlight New SIPA Website The new SIPA website houses a treasure trove of information on the industry. One of the best sections is the Resources where the Specialized  

BrainSlam Session Produces Rapport, New Ideas The SIPA Marketing Conference took place a month ago, but many sessions still resonate. One in particular, the BrainSlam, took that normally dormant after-lunch session  

Tailoring Your Message to the Medium A few weeks ago, National Public Radio gave its standout comedy quiz show, “Wait Wait Don’t Tell Me” a shot at the big-time: a Friday  

Tim Baskerville, Principal, Media Service Group, West Hills, Cailf. SIPA: What was your first job out of college and how did you get into this business? TIM: As a senior in high  

SIPA’s New Website Ushers in New Era It’s up and running! Can there be four better words in today’s highly virtualized culture than those? SIPA’s sparkling new, just out-of-the-box website went  

Tips from a Leading Author “Work on a computer that is disconnected from the Internet.” This is number seven on much-honored English author Zadie Smith’s 10 rules for writers. (Time magazine