SIPAlert Daily

Five Techniques to Building the Better Subject Line Here’s a test of subject lines (from a mortgage company) from copywriter Mark Everett Johnson, a frequent speaker at SIPA events. Choose one. 1)  

Dan Warren, President and Editor, Warren Communications News Inc., Washington, D.C. SIPA: What was your first job out of college? DAN: For two years I was a high school English teacher. Has there  

Community Involvement Can Work on Many Levels There seems to be something rather businessy to the “getting involved in your community” idea taking shape right now. Last night on Charlie Rose,  

Schmidt, MacKinnon Offer Small Business Advice At a talk here in Washington, D.C. last night about Internet privacy rules, Rebecca MacKinnon, author of Consent of the Networked: The Worldwide Struggle For  

Lessons Learned From UK Publishers Study The recent UK Publishing Email Benchmarking Survey conducted by Adestra shows some interesting results, according to a post on InPublishing by Henry Hyder-Smith. He  

Laura Lieblein, EDM Publications, Bry-sur-Marne, France SIPA: What was your first job out of college and how did you get into this business? LAURA: My first job out of college was  

On Niche Publishers and Mobile Audiences It started last year when younger acquaintances started texting me instead of emailing. And now this "trend" includes some similar-aged friends. I write this because  

Montes de Oca Delivers on Social Media Insights True or false, asked Wendy Montes de Oca, best-selling author of Content is Cash: Leveraging Great Content and the Web for Increased Traffic,  

Tablet and e-reader ownership rises dramatically Now we know what presents everyone was buying over the holidays—for family and themselves. Tablet and e-reader ownership almost doubled in the last month. And  

R.D. Whitney, Chief Operating Officer of the Institute of Finance and Management, Greenhaven Partners, Greenwich, Conn. SIPA: What was your first job out of college and how did you get into