SIPAlert Daily

Tips From SIPA UK Conference Become Session Starters for Miami Meeting David Foster, CEO of BVR in Portland, Ore., sat in on the marketing directors' roundtable at July’s SIPA UK Conference  

Londesborough Proves Popular With His Sales Habits and Best Practices At the last session of the SIPA 2010 Conference—Best Ideas From SIPA 2010—host Andy McLaughlin did a wonderful job of keeping  

New-Product Ideas Range From a Relaunching to a Repurposing Here are 10 new-product development ideas to put on your gold-seeking plate (from SIPA 2010). From Torry Burdick, senior vice president, Marketing, Mortgage  

Amir A. Khosrodad, President, Cranium Softworks, Silver Spring, Maryland SIPA: What was your first job out of college and how did you get into this business? KHOSRODAD: My first job out of  

Examining the Ties That Bind Between Marketers, IT, Copywriters and Customers At the much-anticipated Marketing Conference in Miami, Nov. 10-12, Greg Krehbiel of The Kiplinger Washington Editors will lead a session  

Change-Up of Delivery and Content May Be Just the Pitch to Sell at a Higher Price Point During a roundtable titled How to Market High-Priced Products at the SIPA 2010 Conference,  

Kaiser’s Advice to the Arts World Also Travels Well for Publishers You’ve heard of Around the World in 80 Days? Michael Kaiser, the highly accomplished and admired president of the Kennedy  

Anne Holland, Publisher, Anne Holland Ventures Inc. SIPA: What was your first job out of college and how did you get into this business? HOLLAND: Data entry operator for the World Aviation  

The Heat Isn’t the Only All-Star Team in Miami; Check Out These Speakers! Reach out to bloggers, evaluate your renewal series, find the most successful direct marketing material and read it.  

BLR Profile Gives You ‘Backstage’ Information To a Very Audience-Friendly Company “We do everything we can think of to get visitors to the site,” says Bob Brady, founder and president of