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On any Level, Networking and Involvement Work Wonders
The scale that Hollywood people work on is obviously glitzier and more grandiose than what we’re used to, but it can serve valuable
SIPA President Quoted on New York Times Front Page
We’ve talked before about the impact that SIPA members have on the national (or even international) stage, and that was in evidence
Popularity of Webinars Demands Further Review
A majority of publishers seems to be putting on some form of webinar or audio conference these days. The SIPA online forums have recently seen
Clay Hall, CEO, Aspire Media, LLC, Loveland, Colorado
SIPA: What was your first job out of college and how did you get into this business?
Hall: Started publishing magazines while in college—Richmond
'Where Do Good Ideas Come From?' Johnson and Miami.
Last week, Stephen J. Dubner, an online columnist for The New York Times, solicited questions for Steven Johnson, author of "Where Do
Ten Pieces of Advice for Entrepreneurs
“Think about the problem you are solving before you come up with the solution.” Those words of wisdom come from Bill Murphy, Jr., 39, who
Charging for Access More Than Open/Shut Case
The SIPA online marketing forum recently brought up the issue of newspapers charging for access to their websites. This came in response to the
Cellphone Signups, Inside Tips and Best of Best Fuel 'Miami'
With the Miami Marketing Conference coming up in just about a month—amazing how these things sneak up on you (the early-bird
Podcast Gives ‘Week in Review’ a Nice Air Brush
Six months ago, while searching for publishers that put together Week in Review emails, I happened upon SustainableBusiness.com. The website describes itself
All of a Sudden, We’re Offering - and Taking - Advice
How many of you out there have posted comments or reviews about products you’ve bought, trips you’ve taken or publications