SIPAlert Daily

Texting Becoming Bigger Part of Business Communications Melcrum had an excellent blog on Monday about text messaging as a communications channel. Their focus is on internal communications—so Mike Berry, their head  

100th SIPAlert Daily Means We’re ‘Doing’ OK SIPAlert Daily turns 100 today—100 days, that is. Not quite a milestone in the Cal Ripken consecutive games played mode (2,632) or Lincoln’s Gettysburg  

2011 Industry Outlook Offers Insightful Data “It has to be easy [for customers]; nobody wants speed bumps on the information highway,” Anthea Stratigos, co-founder & CEO of Outsell, Inc., told a  

Almost There: Tips for Going Virtual The merits of attending a conference are fairly obvious—network with colleagues, attend sessions designed for your field, ask questions of exhibitors and peers, participate in  

The Secrets of Success Here are 10 strategies that SIPA members are having success with at this current time. 1. We are investing time and resources in improving and expanding our emedia  

Meg Hargreaves, Vice President of Client Services, CQ-Roll Call Group SIPA: What was your first job out of college and how did you get into this business? HARGREAVES: I was a Communications/History  

Thoughts for Writing Effective Lines of Copy Copywriting. Many of us do it every day. But how many of us, in writing our marketing pitches, succeed in coming up with something  

'Times' Is a Changin’ Towards Niche-Audience Approach “All of a sudden we are doing something we have never been able to do at The New York Times. We are creating this  

Sports and Profits Help UCG Gain Spotlight We first pointed out Thomas Heath’s excellent “Value Added” business column in The Washington Post two weeks ago, when he wrote about entrepreneurship—specifically a  

Diane Schwartz, Senior Vice President & Group Publisher, Access Intelligence, New York SIPA: What was your first job out of college and how did you get into this business? SCHWARTZ: I was