SIPAlert Daily

November Hotline Now Posted on SIPA Website The November SIPA Hotline newsletter has just been posted on the website, with coverage of the recent Marketing Conference in Miami! We’ve included an  

Rob Lawson, Credit Today, LLC, Roanoke, Va. SIPA: What was your first job out of college and how did you get into this business? LAWSON: Swim team coach at the Wooster, Ohio,  

Bailey, SIPA to Enter New York State of Mind Listening to Matt Bailey of SiteLogic speak about social media marketing—as people in the greater New York City area will get to  

Specific Goals Needed to Make Analytics Pay Off “You don’t control how people are coming to your site; you only control what they do once they get there.” Greg Krehbiel, director of  

Kate Mayfield, Managing Director, Mayfield Solutions Ltd., London SIPA: What was your first job out of college and how did you get into this business? MAYFIELD: Marketing Assistant/PA at a tourist office Has  

Salt, Matt Salt Becomes SIPA’s Agent of Change and Leadership I took part in my first SIPA Conference last June and was thrilled to be part of such a hard-working and  

Conference Handouts Provide Solid Information Handouts for sessions from last week’s SIPA Marketing Conference in Miami are now posted on the SIPA website! As a preview, here are important and timely  

Community Work Can Lead to Better Skills and Business There’s an interesting—and humorous—children’s book I stumbled upon called “Mommy and Daddy Do It Pro Bono,” written by Kara and Aaron Hurst.  

Rob Nance, Publisher, AccountingWEB SIPA: What was your first job out of college and how did you get into this business? NANCE: Growing up, radio was fascinating to me. I fondly recall  

Excitement Over Miami. Marketing Conference Delivers! Here’s what’s so great with being at a SIPA Conference in person. During his insightful keynote—where he pledged that you should not be pressured by