SIPAlert Daily

New ‘Confidence’ Law May Need Your Attention On Dec. 29, 2010, President Obama signed Bill S. 3386 into law, the “Restore Online Shoppers’ Confidence Act.” The vote passed by unanimous consent  

Making the Right Decision May Require Some Time Finally, I have found an authoritative source—no less than Kiplinger—telling me that something I have occasionally done all my life is indeed a  

'Trendwatching' Sets Table for 2011 Main Courses Trendwatching.com, the “independent and opinionated” website of world trends, has issued their “11 Crucial Consumer Trends for 2011,” and they are thought-provoking and well-researched.  

Rick Longenecker, President, Armature Group, Maplewood, N.J. SIPA: What was your first job out of college and how did you get into this business? LONGENECKER: I worked at various jobs to pay  

SIPA a la Ode Ho-ho dear members (and readers), allay your winter fret, Gather with me now away from the Internet. It’s the Santa of SIPA, the Nick of Time, Here to give young  

Best Lines From the Member Profiles We’ve been doing the Member Profiles for eight months now, plenty of time to come up with a final 10 for ’10 of best lines.  

A Marketing Lesson for New-Product Innovation “How do you create a market for stuff that people don’t understand?” asked Jeffrey L. Cruikshank last month in a special Sunday feature in The  

Trim Your Taxes While You Deck the Halls We posted the December Hotline newsletter yesterday for all SIPA member companies and their employees. The online version contains a good article on  

New System Prices Tickets Based on Many Factors Funny how we find out about things. I was carefully reviewing the TV channels last night as a guy is prone to do—women  

Greg Krehbiel, Director of Marketing Operations, The Kiplinger Washington Editors, Washington, D.C. SIPA: What was your first job out of college and how did you get into this business? KREHBIEL: In college