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Google Loses in Court; Expert Weighs in
Google’s plan to make millions of books available on the information highway hit a major roadblock yesterday. A federal judge in New York rejected
Resurgent Direct Mail Featured in Thursday’s Webinar
Direct mail may not be all the rage right now, but it’s definitely some of it.
In the U.K., Royal Mail is considering a payment-by-results
Randy Coon, Vice President of Marketing, The Motley Fool, Inc., Alexandria, Va.
What was your first job out of college and how did you get into this business?
I worked as a
Video Strategy Starts With Being Open
Does anyone out there have a video strategy, a member asked me last week. We’re putting up videos but I’m not sure we have a
Tweets and Quacks Need More Sound Checks
I read a line this morning that is sure to become a catch phrase for 2011. “…think before you tweet.” It was said by
Richard Lucas, Chairman, PMR Ltd., Krakow, Poland
What was your first job out of college and how did you get into this business?
I set up a business selling "new students in
Direct Mail Webinar to Show the 'Personal' Touch
Direct mail continues to be a very viable channel, but only if the direct marketing fundamentals are applied. Improving the levels of both
Audience of Experts Awaits on SIPA Listserve
Today’s quiz question: Where did I find the following five discussion fragments?
On hiring managing editors:
I can't imagine any single test to give a managing
Procrastination and the Art of Risk Taking
We all know about ROI, Return on Investment, and ROE, Return on Engagement. Tom Fishburne, who blogs under the Marketoonist.com label, used the phrase
Bill Dugan, Vice President, StepByStepMarketing.com, Boston
What was your first job out of college and how did you get into this business?
My first job out of college was director of communications