SIPAlert Daily

Matt Bailey, Founder and President, SiteLogic, Canton, Ohio What was your first job out of college and how did you get into this business? Wow. On the face of it, there is  

Group Buying Deals May Be Worth a Try A SIPA Marketing Listserve post earlier this year referred to a Groupon “Daily Deal” in the Boston area that day: “$39 for a  

Roundtable Sessions Inform and Personalize At last year’s SIPA 2010 Conference, I sat in on a small publishers roundtable the first morning, an editorial roundtable the next morning and a microsite  

Jennie Phipps, Editor & Publisher, Freelance Success, Farmington Hills, Mich. What was your first job out of college and how did you get into this business? I was hired by WBNS-TV, the  

Facebook for Business? A Writer Gives It a Go The steady advance of Facebook as a business tool moved forward yesterday as President Obama held a town-hall style forum with none  

New Books Add Value to Today’s Marketing Discussions Here’s a list of five interesting new books that have crossed my desk recently and some short tidbits from them: 1. “Real-Time Marketing &  

Speakers, Times and Topics Can All Be Webinar Variants Webinars continue to be a successful and profitable way of reaching your customers. As they become more frequent, variations will occur—like the  

SIPA Members Get in the Tweeting Swing At a speech earlier this year, best-selling author David Meerman Scott—who will be the SIPF Awards Luncheon keynote speaker at the upcoming SIPA 2011  

Take Advantage of Peer Influence, Bernoff Urges Josh Bernoff, senior vice president, idea development, Forrester Research, has an IDEA, and he will be coming to SIPA 2011 on June 6 to  

SIPA, SIPF and Members Give Back to Community There’s always enough bad news in the world, so on this rainy Tuesday (here in Washington, D.C.), let’s spotlight some good things. 1. Kudos