SIPAlert Daily

A reverse paywall would reward your most loyal readers John Paton emerged from running the regional Journal-Register newspapers to become the CEO of the enormous MediaNews Group—and he does not like  

Lynn Freer, President, Spidell Publishing, Inc.®, Anaheim, Calif. How did you get into this business? I was doing tax returns but was not an accountant or bookkeeper. I was actually a French  

Rodney emphasizes user-created content at SIPA Munich More than 100 attendees from 13 countries and 24 companies have gathered yesterday through tomorrow for the SIPA Munich Conference. You can follow  

Hunger Games marketing campaign yields vital lessons “This book is on junior high reading lists, but kids killing kids, even though it’s handled delicately in the film, is a potential  

It May Be Time to Get on the eLearning Curve According to the American Society of Training and Development (ASTD) 2011 State of the Industry Report, money spent by organizations on  

Tom Gale, President, Gale Media, Boulder, Colo. and Publisher, Modern Distribution Management What takes up most of your time these days? I’ve spent most of the past year and a half integrating  

Six valuable messages and the sessions to cover them The keynotes, sessions and speakers for SIPA 2012, May 20-22 in Washington, D.C.have all been carefully selected to deliver the most relevant  

Seminars by banks prove popular, and bilingualism helps us think better Small businesses in the U.K. have found an ally of late in banks. The New York Times reported yesterday  

A Refresher Course in Good Marketing Ideas Send email from a person, not a company. Check search traffic when choosing blog titles. Include brief surveys on thank-you pages. These are just  

Eight SIPA members tell what the single-most successful thing their company is doing now 1. More than one portfolio company I’m working with today is having success using the same process: