SIPAlert Daily

Training Can Increase Staff Engagement and Retention At the recent SIPA 2011 Conference, I spoke with Caroline Frost (pictured left), director of learning and development for Informa Business Information in London—and  

Increasing Traffic Takes More Than Good Scents My favorite pizza restaurant, Faccia Luna in Arlington, Va., has been a neighborhood fixture for close to 20 years. The problem is that in  

Luis A. Hernandez, Director of Publishing, Thompson Publishing Group, Washington, D.C. SIPA: What was your first job out of college and how did you get into this business? LUIS: Out of undergrad  

Meeting the Challenges of Growing Your Business In his new book—“Growing an Entrepreneurial Business: Concepts & Cases”—University of Virginia professor Ed Hess tries to “make the growth process even easier to  

Creating a Strong Online Persona Makes Sense Here’s some good advice from Max Drucker, chief executive of Social Intelligence, a California-based company that “navigates the complicated landscape of social media” for  

Know Your Objectives Before Becoming More ‘Social’ I came across an exceptionally good article the other day on a site called BNET, The CBS Interactive Business Network, titled “Want a Strong  

Mike McKinney, President, comHAUS, Inc. What was your first job out of college and how did you get into this business? After a stint as Apple student rep, I went to work  

Touring websites for valuable information I was waiting in a long line (or queue) last week for a special sneak preview of a science fiction film called “Another Earth” that opens  

More on the Merging of the Professional and Personal A scene from the brilliant playwright David Ives came to mind today when pondering how, each week, our professional and personal lives  

Looking at new ways to engage your audience There’s been an interesting confluence of events the past couple days. First, on the SIPA Marketing Listserveyesterday, Jennifer Kern, research director for Modern