SIPAlert Daily

The Importance of Marketing on All Fronts I heard something very interesting in a recent phone interview that I conducted with Craig Huey (pictured left), the publishing entrepreneur and longtime SIPA  

Sean Oberle, Publisher, Oberle Communications, Bethesda, Md. SIPA: What was your first job out of college and how did you get into this business? SEAN: I worked at a non-profit in the  

Could Next ‘Twitter’ Come Out of Fall Roundtable? What’s in a name? A lot, apparently. Would Twitter be so popular if it was called, say, Patter? (I guess then you could  

Amazon’s Sales Tax Battles Affecting ‘Affiliates’ The fight over whether online retailers with a physical presence in a state need to collect sales tax continues in a big way in California.  

There’s Gold in That Content! Manage it. Many of us create content almost every day for our business or company—or association. But are we keeping track of that content in the  

Putting a Succession Plan in Place According to an article in My Business magazine last year, 77 percent of business owners said they have a will, but only 33 percent have  

SIPA’s LinkedIn Group Attracts Good Conversation You might not be aware that SIPA has a big following on LinkedIn. The group is under “Specialized Information Publishers Association” and there have been  

Richard Ossoff, President & CEO, Strafford Publications, Inc., Atlanta SIPA: What was your first job out of college and how did you get into this business? RICHARD: My first job was with  

Company Blogs Provide Added Way to Reach Out Yesterday’s article on the earthquake prompted Allison Herdic of Chartwell Inc. in Atlanta to email me about a blog post she had written  

The Earth Is Moving and So Is Social Media If you saw a few cars smashed by falling bricks yesterday, chances are you were looking at a courtyard out the back