Publishing Case Studies

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Publishing Case Studies are written by the Mequoda Research Team and focus on today’s top online publishers.

Case studies include in-depth interviews and careful analysis of publishers’ business practices. Out of each case study, we try to bring you the successes and failures of certain practices and tests. From these case studies, we hope you’ll learn more about what your colleagues are doing, but more importantly, what’s working and not working in the industry.

In this section, you’ll find case studies written on the best and worst practicing online publishers in the industry. If you have something to share about a strategy that works (or doesn’t) within your company, contact Chris Sturk at Christopher@Mequoda.com.

Free Download: Learn the seven strategies that all successful special-interest online publishers have in common by downloading our FREE Seven Online Publishing Secrets white paper today.

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SSWUG Membership Website Case Study

• August 11, 2005
SSWUG.org, a subscription website that provides an astonishing amount of technical information for database administrators, uses three levels of membership to secure loyal, paying customers.  

Red 7 Media Internet Hub Case Study

• January 26, 2005
The folks at Red 7 Media understand that readers consume information in a variety of ways—in print, online, and in person. "Therefore," says Editor and Publisher Tony Silber, "it’s our  
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