Publishing Case Studies

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Publishing Case Studies are written by the Mequoda Research Team and focus on today’s top online publishers.

Case studies include in-depth interviews and careful analysis of publishers’ business practices. Out of each case study, we try to bring you the successes and failures of certain practices and tests. From these case studies, we hope you’ll learn more about what your colleagues are doing, but more importantly, what’s working and not working in the industry.

In this section, you’ll find case studies written on the best and worst practicing online publishers in the industry. If you have something to share about a strategy that works (or doesn’t) within your company, contact Chris Sturk at Christopher@Mequoda.com.

Free Download: Learn the seven strategies that all successful special-interest online publishers have in common by downloading our FREE Seven Online Publishing Secrets white paper today.

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Computerworld Mequoda Case Study

• March 13, 2006
Online Revenues for Computerworld US Now Account for Over 35 Percent of their Total US Publishing Revenue This Computerworld Mequoda Case Study is derived from one-on-one interviews with Pat McGovern, IDG's  

FDAnews Mequoda Case Study

• March 12, 2006
By refocusing on its core business, this special interest B-to-B publisher has increased revenues four fold since 2000, deriving 80 percent of its new business from online marketing. FDAnews is the  

Consumer Reports Membership Website Case Study

• February 8, 2006
With 1.6 million paid subscribers, ConsumerReports.org has more paid subscribers than any other publication-based website. That may not be a huge surprise considering their print magazine has a paid circulation of  

Amazon Affiliate Marketing Case Study

• January 21, 2006
How to Make Money Selling Other People's Books Many of the best affiliates of Amazon.com are losing opportunities to make money. Poor navigation on their web sites and lack of attention  

Fodors Travel Mequoda Case Study

• January 11, 2006
Venerable guidebook publisher, an early adopter of the Web, continues to refine its Internet strategy. Fodor's Travel, a division of Random House, Inc., has been recognized as the premier  

Case study: America Cooks

• December 27, 2005
In mid-summer, Sara Campbell and the editors of America Cooks decided to run a Christmas cookie contest; the winning recipes would be featured in the December issue. The call for  

WSJ Membership Website Case Study

• September 26, 2005
Skillful Leveraging of Brand, Strategic Site Design and Continuous Attention to the Balance of Traffic to Gated Content Has Contributed to the Market-Leading Position Currently Enjoyed by The Wall Street  
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