Publishing Case Studies
Publishing Case Studies are written by the Mequoda Research Team and focus on today’s top online publishers.
Case studies include in-depth interviews and careful analysis of publishers’ business practices. Out of each case study, we try to bring you the successes and failures of certain practices and tests. From these case studies, we hope you’ll learn more about what your colleagues are doing, but more importantly, what’s working and not working in the industry.
In this section, you’ll find case studies written on the best and worst practicing online publishers in the industry. If you have something to share about a strategy that works (or doesn’t) within your company, contact Chris Sturk at Christopher@Mequoda.com.
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