Getting the most out of your interviews
In yesterday’s member profile, Minal Bopaiah, editor of Subscription Site Insider, spoke of the importance that case studies play in their success. She
Minal Bopaiah, Editor, Subscription Site Insider, Anne Holland Ventures Inc., Newport, R.I.
How did you come to this industry?
Circuitously. I was the international editor for Boston Metro. Then I decided on
Discounts and special offers still draw them in
Why do consumers subscribe to emails from a business or nonprofit? eMarketer reported yesterday on a new survey by the firm Chadwick
A challenge from some SIPA 2012 speakers
Take this mid-week quiz concerning speakers at the upcoming SIPA 2012 Conference, May 20-22.
1. Which of these choices is NOT on Jeanne Hopkins’
A reverse paywall would reward your most loyal readers
John Paton emerged from running the regional Journal-Register newspapers to become the CEO of the enormous MediaNews Group—and he does not like
Lynn Freer, President, Spidell Publishing, Inc.®, Anaheim, Calif.
How did you get into this business?
I was doing tax returns but was not an accountant or bookkeeper. I was actually a French
Rodney emphasizes user-created content at SIPA Munich
More than 100 attendees from 13 countries and 24 companies have gathered yesterday through tomorrow for the SIPA Munich Conference. You can follow
Hunger Games marketing campaign yields vital lessons
“This book is on junior high reading lists, but kids killing kids, even though it’s handled delicately in the film, is a potential
