Reviews and Studies

The Johns Hopkins Medical Letter, Health After 50 is the Springboard for University Health Publishing's Expansion From a Single Independent Print Newsletter to a Network of 26 Branded Consumer Health  

Like just about everyone else, I'd like to make more money, work less, and enjoy a higher level of financial security. That's what Dave Lindahl, the Apartment King, is offering  

My friend Fred Gleeck, the Internet marketing guru, says that if all you do to get people to sign up for your free e-zine is have a tiny box on  

America's Test Kitchen Website, a Network Hub Positioned to Extend Visitors from the Television to the Web to the Printed Word, Demonstrates Extraordinary Website Architecture in Satisfying Users' Need for  

If you want a good example of a soft offer in direct response advertising, all you have to do is pick up a copy of the National Enquirer at your  

EskyGuide.com, the Online Home of Executive Travel Magazine, While Demonstrating Good Readability and Affordance, Tries to do Too Much From One Site, Causing Brand Confusion, Task Incompletion and Lack of  

Website Design Critique of UsedBoats.com Reveals Functional Design Lacking Personality and Appeals to Loyalty Beyond the Dollar.  

Readability, Aesthetics and Labeling Help Fundcraft.com's Users Feel Right at Home, but Navigation and Affordance in Fundcraft.com's Website Design are Confusing to Users, and Could be Losing Potential Sales  

Reviewing a website published by Jakob Nielsen is a little like giving driving lessons to your father. It feels as though the roles ought to be reversed. Nielsen has a  

Doctor Douglass' Real Health Breakthroughs Landing Page by Agora Demonstrates How Traditional Long Copy, Captivating Headlines and Effective Story Telling Convince Readers to Buy