House of White Birches, a division of the Dynamic Resource Group, is an experienced print publisher. It has an enviable collection of magazines and book titles. It has carved out
In Psychology 101 we all learned the basic principles of attraction and avoidance. Pleasure and pain. Reward and punishment.Boiled down, I think of it this way: You either want something
LendingTree: Making Matches…Making Money
Web watchers were skeptical when LendingTree.com launched in 1998. Despite the surging use of the Internet during the 1990s, those in the know had doubts whether consumers
How America's Test Kitchen's Revenues have Grown from About $15 million to an Estimated $46 million in Just Five Years… Shouldn't you be Using the Same Strategy for Selling your
The Mequoda Library recently did an Internet Hub Case Study on America's Test Kitchen. A brief recap: the company takes the 2.9 million viewers from their TV show, America's Test
Citizen or participatory journalism, according to the experts, is the act of citizens "playing an active role in the process of collecting, reporting, analyzing and disseminating news and information."
So say
If what we learned in Psychology 101 is true, the basic motivators of human behavior are simple: humans seek pleasure and avoid pain. You either have something you don't want
The Writer's Store is an extremely competent site serving a tightly-focused niche market.
Although competent in most areas, a few, relatively easily-implemented changes—described in the Recommendations section at the end of
We were first introduced to InvestmentU.com when we interviewed John Phillips, who heads up search marketing for the website. He and his team have done a very impressive job of
Evaluating Risks and Embracing Change: How the Forward-Looking Management of Mother Earth News is Transforming a Traditional Print Magazine Publisher Into a Cutting-Edge, Online Information Provider
If your magazine and the
