GolfVacationInsider.com scores well, but adding video and encouraging user-generated content could bring it to the next level
We put Golf Vacation Insider to the Mequoda Website Design Review Scorecard test.
Not-So-Great Ideas Lead to Some Pretty Great Solutions
Setting up too many promo codes, over-complicating audio conferences and still printing things you shouldn’t. 50 Dumb Things Publishers Stopped Doing and So
Price Points, Loyalists and Renewals: SIPA Online Forum Leads by Examples
“How are publishers REALLY helping long-time subscribers who genuinely have no budget?”
This was a question posted a couple months ago
A Google keyword visibility strategy and valuable, highly targeted content are fundamental to this experienced online publishing enterprise
If you have ever doubted the value of keyword research and search engine
Lucretia Lyons, President, Business Valuation Resources, LLC (Portland, Ore.)
SIPA: What was your first job out of college and how did you get into this business?
Lyons: By some stroke of good
Build It Well and They Will Come, Says Amazon CEO Jeff Bezos
The Internet is a word-of-mouth accelerator. If you build a great product or service, people will talk about it.
—Jeff
A Summer of Content: Bailey Counts The Ways to Create New Web Posts
Leave it to Matt Bailey to tell us about an online “tax rap” competition hosted by Vanilla Ice
The Search Is ‘On’ for SIPAlert Daily Articles
Good news: SIPAlert Daily articles are now searchable on the SIPA Website. To commemorate the occasion, here are some popular clips of information
The Road Taken: An inside look at a SIPA member, the choices he or she has made on the road to success, and the challenges ahead
Dave Garrett, president and CEO,
