Rick Longenecker, President, Armature Group, Maplewood, N.J.
SIPA: What was your first job out of college and how did you get into this business?
LONGENECKER: I worked at various jobs to pay
SIPA a la Ode
Ho-ho dear members (and readers), allay your winter fret,
Gather with me now away from the Internet.
It’s the Santa of SIPA, the Nick of Time,
Here to give young
Best Lines From the Member Profiles
We’ve been doing the Member Profiles for eight months now, plenty of time to come up with a final 10 for ’10 of best lines.
A Marketing Lesson for New-Product Innovation
“How do you create a market for stuff that people don’t understand?” asked Jeffrey L. Cruikshank last month in a special Sunday feature in The
Trim Your Taxes While You Deck the Halls
We posted the December Hotline newsletter yesterday for all SIPA member companies and their employees. The online version contains a good article on
New System Prices Tickets Based on Many Factors
Funny how we find out about things. I was carefully reviewing the TV channels last night as a guy is prone to do—women
Greg Krehbiel, Director of Marketing Operations, The Kiplinger Washington Editors, Washington, D.C.
SIPA: What was your first job out of college and how did you get into this business?
KREHBIEL: In college
