Reviews and Studies

Catch up on the Mequoda Daily’s blog posts for this past week  

Special Reports Highlight New SIPA Website The new SIPA website houses a treasure trove of information on the industry. One of the best sections is the Resources where the Specialized  

BrainSlam Session Produces Rapport, New Ideas The SIPA Marketing Conference took place a month ago, but many sessions still resonate. One in particular, the BrainSlam, took that normally dormant after-lunch session  

Tailoring Your Message to the Medium A few weeks ago, National Public Radio gave its standout comedy quiz show, “Wait Wait Don’t Tell Me” a shot at the big-time: a Friday  

Tim Baskerville, Principal, Media Service Group, West Hills, Cailf. SIPA: What was your first job out of college and how did you get into this business? TIM: As a senior in high  

Catch up on the Mequoda Daily’s blog posts for this past week  

SIPA’s New Website Ushers in New Era It’s up and running! Can there be four better words in today’s highly virtualized culture than those? SIPA’s sparkling new, just out-of-the-box website went  

Tips from a Leading Author “Work on a computer that is disconnected from the Internet.” This is number seven on much-honored English author Zadie Smith’s 10 rules for writers. (Time magazine  

Trends to Watch for in 2012 Here are some predictions of trends for 2012 from editors at Nieman Journalism Lab – followed by some from our members.  

Catch up on the Mequoda Daily’s blog posts for this past week