How Wary of Your Social Media Life Should You Be?
So you think that your next prospective employer or business associate won’t notice your Facebook posting of a “funny” picture on
Twitter Chat Example of New Keys to Innovation
“We have got to overcome our hyperactive sense of exceptionalism and embrace the more collective, cooperative and globalized forces shaping the planet.”
--Neil
Five Techniques to Building the Better Subject Line
Here’s a test of subject lines (from a mortgage company) from copywriter Mark Everett Johnson, a frequent speaker at SIPA events. Choose one.
1)
Dan Warren, President and Editor, Warren Communications News Inc., Washington, D.C.
SIPA: What was your first job out of college?
DAN: For two years I was a high school English teacher.
Has there
Community Involvement Can Work on Many Levels
There seems to be something rather businessy to the “getting involved in your community” idea taking shape right now. Last night on Charlie Rose,
Schmidt, MacKinnon Offer Small Business Advice
At a talk here in Washington, D.C. last night about Internet privacy rules, Rebecca MacKinnon, author of Consent of the Networked: The Worldwide Struggle For
Lessons Learned From UK Publishers Study
The recent UK Publishing Email Benchmarking Survey conducted by Adestra shows some interesting results, according to a post on InPublishing by Henry Hyder-Smith. He
Laura Lieblein, EDM Publications, Bry-sur-Marne, France
SIPA: What was your first job out of college and how did you get into this business?
LAURA: My first job out of college was
