Dwight White, Copywriter and Marketing Strategist, St. Augustine, Fla.
What was your first job out of college and how did you get into this business?
My first job was in banking.
The Importance of the ‘Collide and Meet’
There’s a really interesting article on The New Yorker magazine site titled Groupthink: The Brainstorming Myth by Jonah Lehrer. He reports that when
12 Good Reasons to Enter the SIPAwards
“To be good is noble; but to show others how to be good is nobler and no trouble.”
“Be careful about reading health books.
Apps Give Companies Another Paywall Option
Just a month ago, the publisher of Britain's largest-selling regional newspaper, the Express & Star, altered its online payment strategy by “removing its website
What to Know for Building a Company East of Germany
At a reading Tuesday at the Austrian Embassy here in Washington, D.C., author Catalin Dorian Florescu presented his new novel,
‘Chatting’ With Peers Can Be a Good Thing (like today)
Conversation from last Wednesday’s SIPA Twitter Chat:
What system do you use to host/run your webinars?
For webinars: @BeaconLive and @ReadyTalk thus far
An early spring clean-up, the digital way
We had an instance last week where a member googled herself and found a SIPA document on an unauthorized site. It was a
Jeska Harrington Gould, Managing Director, Research, and SIPA Europe Chair.
SIPA: What was your first job out of college and how did you get into this business?
JESKA: My first job was
