Landing Page Reviews

Landing Page Reviews are written by the Mequoda Research Team, based on our Landing Page Scorecard that features 12 landing page design guidelines, and focuses on the landing pages of today’s top publishers.

We constructed the Landing Page Scorecard by asking a panel of online marketing experts what they felt constitutes a well-done landing page. Each of the experts is a recognized industry leader with an impressive portfolio. As you might imagine it was a lively series of conversations. At the end of the exercise, the panel had isolated 12 essential elements for a landing page sales letter to be successful.

In this section, you’ll find publisher landing pages reviewed based on this scorecard. To submit your landing page to be reviewed, email Chris Sturk at Christopher@Mequoda.com.

Free Download: Learn how to optimize every page on your site by downloading our FREE 12 Master Landing Page Templates white paper today.

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Harvard Health Letter Sales Letter Landing Page Review

Don Nicholas • August 10, 2008

Harvard has opted not to use a traditional landing page to sell the Harvard Health Letter. Instead, the main sales page for the Harvard Health Letter is a minimal transaction page

SciaticPainTreatment.com Landing Page Review

Amanda MacArthur • November 16, 2006

In Psychology 101 we all learned the basic principles of attraction and avoidance. Pleasure and pain. Reward and punishment.Boiled down, I think of it this way: You either want something

America’s Test Kitchen Landing Page Review

Don Nicholas • August 24, 2006

The Mequoda Library recently did an Internet Hub Case Study on America's Test Kitchen. A brief recap: the company takes the 2.9 million viewers from their TV show, America's Test

The Investment U Course Landing Page Review

Amanda MacArthur • July 22, 2006

We were first introduced to InvestmentU.com when we interviewed John Phillips, who heads up search marketing for the website. He and his team have done a very impressive job of

RocketFrench.com Landing Page Review

Don Nicholas • June 25, 2006

The biggest flaws are the lack of a unique selling proposition in the headline and lead and failure to establish the qualifications and credentials of the course creator or publisher. My

Rose-Growing-Secrets.com Landing Page Review

Amanda MacArthur • June 2, 2006

Landing Page Scorecard: Rose-Growing-Secrets.com Internet Explorer, the pundits tell us, accounts for up to 95 percent of all Web browser traffic. So why should we care about that small minority of

MakepeaceTotalPackage.com Landing Page Review

Don Nicholas • May 30, 2006

Clayton Makepeace is a legend in the direct response advertising business. He has the respect of both his clients and peers—the hallmark of a real professional. He has a huge portfolio

ThePowerofPositiveHabits.com Landing Page Review

Amanda MacArthur • May 25, 2006

In our NicheADay.com Landing Page Review we examined an information product designed for opportunity-seekers. That's a large and ever-changing market niche comprised of would-be business owners. These are people who are

EzineQueen.com’s Online Success Blueprint Workshop Landing Page Review

Don Nicholas • May 23, 2006

If You Want a Landing Page that Excites the Senses and Hits all the Hot Buttons with Ample Proof, Then This is the One to Mirror. We are back now with

PerryMarshall.com’s The Definitive Guide to Google Adwords Landing Page Review

Amanda MacArthur • May 2, 2006

With a few judicious tweaks to this sales letter landing page, he might sell even more. Perry Marshall is something of a Renaissance man—engineer, advertising copywriter, technical writer, marketer and philosopher. Among

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