[question]
Why does "storytelling" sell so well in copy?
[/question]
[answer]
Storytelling enables the copywriter to paint inspiring word pictures, but fog the details.
Storytelling gives the reader permission to suspend his disbelief. It enables
[question]
For letter landing pages, which font and type size is best? What kind of testing have you guys seen in this area? Serif? Sans Serif?
[/question]
[answer]
Arial for fonts above 12, sometimes
[question]
Why do you Google the your keywords "in quotes" to get their competition?
[/question]
[answer]
We enter each and every keyword phrase into Google.com with “quotes” around the term, which shows us, in
[question]
Who should operate a subscription website?
[/question]
[answer]
Subscription websites are especially popular for publishers with many years of back-content.
Print publishers put archives online and sell access for a fee.
Software developers have programs
[question]
Does anyone know if there's a correlation between how well a pub does with a one-shot in the print Amazon store vs. Kindle?
[/question]
[answer]
As Rick said in the webinar, demand is
[question]
I gather there is not yet a market for selling reports through e-readers? (the kinds of things we'd sell for $100-1000)
[/question]
[answer]
You’ll find that people are still buying $100-$1000 reports in
[question]
Since the Apple Tablet is so expensive, do you see 3g carrier subsidies to help mitigate costs and promote market saturation?
[/question]
[answer]
Industry analysts are pretty much dead split on this topic.
[question]
Will Amazon Kindle accept ePubs format?
[/question]
[answer]
Eventually they will have to if they don’t want to become an obsolete platform. Right now Amazon essentially controls the content by making it difficult
[question]
If we have both issues and reports/books, would it make sense to offer the reports/books on Kindle and the issues on a platform with a higher remit rate?
[/question]
[answer]
Yes. We'd be
[question]
What are the highest price products so far observed on these platforms?
[/question]
[answer]
Books are at the bottom of your paid “media pyramid” and they tend to do the best on ereaders,
