Effective digital media strategy means building a multi-platform content Mequoda Media Pyramid
BLR.com is a Mequoda “best practice” multiplatform publisher, and its creator, Bob Brady, has been setting a standard for
[question]
How does website architecture play into revenue generation?
[/question]
[answer]
The publishers that have seen the most success in generating online revenue are those whose websites are architected to be completely in-line with
[question]
What might be included in a typical sponsorship package?
[/question]
[answer]
A great sponsorship package might include (within a certain content section of a site): the leaderboard, a large ad box, a medium
[question]
Why do you list the 9 ways to generate revenue in a pyramid?
[/question]
[answer]
As you’ve learned, revenue generation can take many forms online. The hierarchy of the pyramid is meant to
