Industry News

Lane Becker of GetSatisfaction.com talks about the online world where loyalty = profits & satisfaction = growth  

Aaron Kim, Emerging Technologies Evangelist with IBM Global Business Services talks about both sides of how companies are reacting to Web 2.0  

Chris "Silver" Smith of NetConcepts explains why ignoring search engine optimization means that you're "leaving money on the table"  

Chris "Silver" Smith of NetConcepts explain how search engines are working with you to improve search rankings and deliver qualified results  

Two days of social media conferencing, 340+ attendees, and a whole lot of Twittering going on.  

Tips for helping editors think like marketers when it comes to their products  

Bob Bly shares his tips for writing subject lines that get your email opened and read at SiPA's 32nd Annual International Newsletter & Specialized-Information Conference  

‘Incentivizing’ editors to come up with audio conferences and other one-shot product ideas  

Essentials to keep in mind when laying the foundation for copyright protection of your digital content  

Information wants to be free (to the end user… but the advertiser’s going to pay)