Today, online publishers should try to maximize their time, experience and content similarly. One of the Internet marketing strategies that Mequoda strongly recommends in order to achieve this is the “Re” system of
In two of our recent executive advisories, we reviewed how to use the concepts of Six Sigma in subscription marketing and testing (read here) and then creative offer testing for
In our last two executive advisories, we reviewed how to use the concepts of Six Sigma in subscription marketing and testing (read here) and then creative offer testing for subscription
“Never stop testing, and your advertising will never stop improving,” said David Ogilvy, known as “The Father of Advertising” the “Original Mad Man”.
Even our best performing Gold Members—who publish on multiple
The ability to efficiently and effectively search for desired content while visiting a website is functionality that most users expect. Most sites offer some type of internal search feature, as
Welcome to Mequoda Client Support Portal
We now have a way for you to create a ticket directly in our Support Portal instead of by sending an email. Using this portal
Converting Website visitors into email subscribers is a key metric driver of your Haven System. If your Email Capture Rate (ECR) is 2% or lower, you should initiate the ECR
At the beginning of the year we were informed by Google that they were ramping up its campaign to improve Internet security. After a brief grace period sites that Google
Sometimes the revenue you're missing doesn't come from new customers at all, it comes from your existing ones through the reprocessing of failed credit card renewal transactions so that they become
There are good ways to spend your time in business, and really wasteful ways that can be prevented.
We know of more than one client who has recently been attacked by
