We have seen the popularity of the iPad and similar tablet devices within their infancy. We’ve also seen the mobile device market explode. These trends will continue to evolve. In order to utilize the popularity behind these technological advances, it’s important to know who and what you’re really developing your magazine for. Our Digital Publishing Trends posts capture what’s happening in the digital publishing world.
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For the first time in its history, The New Yorker will feature a single advertiser "buying out" an entire issue. Financial giant HSBC will sponsor this week's magazine, including print,
Lauren Pedersen, president of global marketing for Cxense, wrote recently in a column for Digiday that publishers are ceding too much control of their audience data to third parties.
Publishers like women's lifestyle site PureWow, which boasts more than 4 million monthly readers, are finding ways to monetize Pinterest traffic by creating ad units customized to brands, Digiday reports.
Sports Illustrated is one of the many Time Inc. brands playing catch-up when it comes to digital, particularly mobile. But today marks the launch of its new interface, which will
Nutrition Action will present its Secrets of the Healthy Cook webinar on Thursday, June 26, at 2pm. But unlike most webinars, this one is meant for consumers, as opposed to
Almost 40% of business executives worldwide pay for digital news, and nearly half of them make their choices based on brand reputation, according to a study conducted by Quartz.
Digiday recently profiled four digital startups that are deftly navigating the occasionally dangerous waters of publishing: Skift, The Information, The Daily Dot, and Mic.
Solidifying its status as a publisher to be reckoned with, Ev William's long-form portal Medium has relaunched Matter, a digital magazine focusing on "in-depth journalism about the ideas that are
Publishers' sales teams are facing challenges when it comes to the tech side of programmatic advertising. In response, the Economist Group has joined The New York Times, The Washington Post,
