We have seen the popularity of the iPad and similar tablet devices within their infancy. We’ve also seen the mobile device market explode. These trends will continue to evolve. In order to utilize the popularity behind these technological advances, it’s important to know who and what you’re really developing your magazine for. Our Digital Publishing Trends posts capture what’s happening in the digital publishing world.
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The Forbes family announced late last week that it will sell a majority stake of Forbes Media LLC to the international investment firm Integrated Whale Media, led by Integrated Asset
Magazines like Entertainment Weekly, Money, Food & Wine, and Real Simple will get a boost from parent Time Inc.'s new native ads unit. The eight-person team will handle sponsored content
As publishers wrestle with engagement for visitors coming in from the side doors of search and social, some are focusing resources on their homepages, which the most loyal readers still
Publishers like New York Magazine and Business Insider are finding out what Mequoda Members have known for a while: Updating and repackaging content is a strong strategy.
Uyen Tieu, co-founder and CRO of Rumble, writes on MediaBistro that analytics can help publishers unlock their editorial content's potential on both the reader and business sides. In fact, she
In the wake of the Advertising Standards Authority's recent ruling against Outbrain that forces UK publishers to more clearly label their paid content, several have come up with new ways
Hearst and Revlon will co-produce a 10-episode video series after striking a deal worth a "healthy seven figures," Ad Age reports. The partnership will also include print ads, digital displays,
While parlaying "drive-by" visitors into engaged repeat readers is still the goal for publishers, some have decided to gear features toward their search and social traffic in order to maximize
Platform publisher StackStreet is banking that Generation Y wants to read about global business – and hoping that it can join rare company like Forbes.
