We have seen the popularity of the iPad and similar tablet devices within their infancy. We’ve also seen the mobile device market explode. These trends will continue to evolve. In order to utilize the popularity behind these technological advances, it’s important to know who and what you’re really developing your magazine for. Our Digital Publishing Trends posts capture what’s happening in the digital publishing world.
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Observer Capital, a private equity firm led by Joseph Meyer of Observer Media (owner of the New York Observer), has made its first purchase: b2b finance and healthcare publisher
The American Press Institute has released a guide that helps plan events based on the efforts of 20 different publishers, complete with advice on developing branding, driving audience engagement, and
InStyle has quickly taken a shine to Snapchat. Just months after joining the social photo-sharing site, InStyle has announced that it will reveal the cover for its next issue there.
GQ is giving marketers the chance to have 57 "elite readers" promote their brands – if they spend at least $100,000, Ad Age reports. The move represents a concerted effort
With Fitness reaching 2 million fans on Facebook in July – after just reaching 1 million in January – Digital Director Amanda Wolfe sat down with MediaShepherd to discuss the
As mobile traffic to their sites eclipses 50%, sports publishers are putting into place new tactics to attract and retain visitors. Digiday reports that USA Today's FTW, theScore, and Sports
One of the most famous lists in media and entertainment has added to its wardrobe. Women's Wear Daily reports that the Vanity Fair Best-Dressed List finally has a dedicated website.