We have seen the popularity of the iPad and similar tablet devices within their infancy. We’ve also seen the mobile device market explode. These trends will continue to evolve. In order to utilize the popularity behind these technological advances, it’s important to know who and what you’re really developing your magazine for. Our Digital Publishing Trends posts capture what’s happening in the digital publishing world.
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Digiday reports that the top magazine and newspaper publishers in the UK have seen their mobile website traffic surpass that of their desktop visitors, as more than half access it
The recent revelation that Time Inc. is ranking its writers based in part on their work's value to advertisers is causing a stir in publishing. Gawker received a spreadsheet from
Time Inc.'s People StyleWatch hit it big with an eight-question quiz matching readers with their "celeb style twin," as it was instrumental in generating 203 ad pages for the magazine's
The Debrief, a six-month-old women's lifestyle magazine, has its editorial staff create ad programs for the likes of H&M, Bacardi, and O2. Digiday interviewed Editor Hattie Brett about the move.
In a controversial move, tech and science publisher Purch is offering advertisers the Purch Performance Package, which allows them to sponsor pages that include editorial reviews of their products.
Condé Nast is bringing property Epicurious.com under the control of Bon Appétit magazine, one of its leading titles. Ad Age reports that the publisher is hoping the combined audiences will
While John R. MacArthur of Harper's is steadfast in his refusal to surrender to the web, fellow progressive liberal publisher Steve Katz has Mother Jones riding a wave generated largely
After years of speculation about its fate – would it shut down or go all digital? – Lucky finally has some resolution, writes Emma Bazilian in Ad Week: It will
Red Bull Media House has redesigned its website with an emphasis on integrating The Red Bulletin, the company's successful print product targeting 18- to 34-year-olds, to showcase its "online storytelling"
