We have seen the popularity of the iPad and similar tablet devices within their infancy. We’ve also seen the mobile device market explode. These trends will continue to evolve. In order to utilize the popularity behind these technological advances, it’s important to know who and what you’re really developing your magazine for. Our Digital Publishing Trends posts capture what’s happening in the digital publishing world.
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Many changes come to publishing websites. Some of these changes include more diverse ways of generating revenue while others focus on new plans for building bigger audiences and driving more
It's not surprising to see some changes taking place for the digital publishers at Hearst, as it makes Rodale part of its own. However, that's not the only news of
Content publishers using social media for distributing information want the most for their time and effort. We have seen Google and Facebook turn attention to publishers by offering article formats
Publishers are seeing how launching a subscription website is a great way to expand revenue streams. We've known that for years and we love seeing these launches continue.
Last year ended with a major push by digital publishers to position themselves differently in the digital landscape. Some acquired companies that make them relevant to a broader audience, while
Using video for audience development is more commonplace for major publishers today and this is leading to big audience gains. Today we're visiting stories on two major publishers and how
Digital publishers have had a busy year and it has been one for the record books. There have been a variety of acquisitions and mergers, even beyond the major deals
The evolution of audience development comes through the evolution of online tools, social networks and communities.
Today we're looking at some recent news for audience development, including a set of standards
Multiplatform publishing companies that have made the digital landscape their home are able to experience advantages that other traditional publishers have not. Doing this, however, requires having the right people
