We have seen the popularity of the iPad and similar tablet devices within their infancy. We’ve also seen the mobile device market explode. These trends will continue to evolve. In order to utilize the popularity behind these technological advances, it’s important to know who and what you’re really developing your magazine for. Our Digital Publishing Trends posts capture what’s happening in the digital publishing world.
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Ever wonder how various magazines perform on social networks like Facebook, Twitter, Google+, and Instagram? You probably have an idea on how your industry and audience fares, but looking at
The internet hosts a variety of internet ads, from standard banners to video banners and rich media. Since there is a variety, it’s best to get an idea of which
You probably already know that millennials are big into using their smartphones to access the web. However, their ability to do so may be surprising to some.
Programmatic advertising is growing in the digital marketing world, and that world coincides closely with the digital publishing industry. Do you know what programmatic advertising is or how it can
Do you know where your digital ads are the most effective? This is something that digital publishers and digital marketers have considered, if they have taken the effort to create
Digital publishing success is based on a few things, with audience being a major factor. You have to find your audience, make sure they know you exist, and present them
