We have seen the popularity of the iPad and similar tablet devices within their infancy. We’ve also seen the mobile device market explode. These trends will continue to evolve. In order to utilize the popularity behind these technological advances, it’s important to know who and what you’re really developing your magazine for. Our Digital Publishing Trends posts capture what’s happening in the digital publishing world.
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Are you familiar with audience extension and how it’s used in the digital publishing industry? In case you aren’t, here’s a quick refresher on the topic and some statistics to
Vine sees a lot of activity on its site. The six-second video app has seen over one billion loops, and is making changes to its functionality so digital publishers and
Facebook has consistently seen growth in mobile advertising over the past six months. And although Google is still making much more overall advertising money, Facebook’s growth is quite impressive.
As mobile advertising continues to boom, some data is popping up on the effectiveness of interstitial ads — the units you may have seen taking over your entire screen from
Digital publishers who are focusing on providing a great experience for mobile users should pay attention to some of the data coming out on the audience.
Digital Content Next has taken a deep look into time-based metrics for the publishing industry. The company has shared its findings in a new report entitled How Time-Based Measurement is
Digital publishers are always looking for the best ways to utilize revenue streams. In the realm of digital advertising, many are starting to turn towards time-based metrics.
Blendle is an online newsstand that allows audience members to buy single articles. It operates within the same concept as iTunes, which charges a buyer per song purchased.
