We have seen the popularity of the iPad and similar tablet devices within their infancy. We’ve also seen the mobile device market explode. These trends will continue to evolve. In order to utilize the popularity behind these technological advances, it’s important to know who and what you’re really developing your magazine for. Our Digital Publishing Trends posts capture what’s happening in the digital publishing world.
Free Download: Consumers are telling us loud and clear what they want—are you listening? How much would you pay for that information? To find out how you can improve your digital magazine rapport with subscribers, claim your FREE digital copy of our 2018 Mequoda Magazine Consumer Study, today.
Recent articles spelling doom for replica editions could be misleading to digital magazine publishers, writes D.B. Hebbard in a recent Talking New Media post. For his part, Hebbard points out
Expanded tablet use in China, growing consumer desire for quicker mobile access, and an increase in video ad viewability are among the publishing industry trends addressed by eMarketer in its
Once or twice a month we like to check in on digital magazine publishers making some noise with promotions, mergers, new business models, or major changes in course. We do
With our blog, we aim to achieve a nice balance of posts that comprise the "Free Advice" we promise in our navigation bar. This combination includes best practices, case studies,
The MPA's annual American Magazine Media 360 Conference (in the past called the American Magazine Conference) took place last week in New York City with an estimated attendance of 500,
Ken Doctor writes in a recent Nieman Lab post that the resurgence of email newsletters, among other trends often associated with the digital era, are actually longstanding practices that have
The Economist Intelligence Unit recently released "The Rise of the Marketer: Driving Engagement, Experience and Revenue," a new report that hones in on 2015 marketing trends for companies hoping to
D.B. Hebbard recently conducted a roundtable discussion on digital magazine covers for the relaunch issue of App Publisher and reported the highlights in Talking New Media.
Social media for publishers can be a fast-moving, occasionally confusing gambit. While there's no question that integrating a social strategy will generate more readers and revenue, there are questions about
Mequoda Members have fully grasped for a while now that digital magazine archives can do wonders for your multiplatform publishing and audience development efforts. Others, like Rolling Stone, are just
