We have seen the popularity of the iPad and similar tablet devices within their infancy. We’ve also seen the mobile device market explode. These trends will continue to evolve. In order to utilize the popularity behind these technological advances, it’s important to know who and what you’re really developing your magazine for. Our Digital Publishing Trends posts capture what’s happening in the digital publishing world.
Free Download: Consumers are telling us loud and clear what they want—are you listening? How much would you pay for that information? To find out how you can improve your digital magazine rapport with subscribers, claim your FREE digital copy of our 2018 Mequoda Magazine Consumer Study, today.
Publishing events continue to establish an industry foothold, as best practices are refined and perfected
Upward of 60% of our Mequoda Members have integrated publishing events into their multiplatform strategy. One
There's no such thing as an excess of content distribution platform outlets – the more the merrier, as far as Mequoda Members are concerned. But Apple Newsstand certainly had its
Is there still anyone out there maligning email as a has-been component of publishing? We sure hope not. Newsletters are hotter than ever, for starters, and emails operate as a
How are entities like Vox Media, Quartz, the IAB, and the ANA combating ad blocking programs?
As ad blocking programs proliferate and become more popular with consumers – especially younger consumers
If there's one thing all digital magazine executives can agree on, it's that there are never enough publisher revenue opportunities.
Settling on just one is out of the question, and even
It was only a matter of time until mobile spending overtook desktop, but that moment is rapidly upon us; plus, personalization, video, and more
Mobile spending is a rolling freight train
Publishing on LinkedIn is a practice we believe in: As a social networking service aimed at professionals, what better way to share content with digital magazine executives and digital marketers?
Digital magazine readership – or audience, for our purposes – keeps climbing. Even as publishers grapple with ad viewability, mobile content strategy, and other challenges, they can take comfort in
Big data is a big term, but there's not a lot behind the concept itself, and no need to complicate it – collect the information that consumers provide and use
Yesterday, we relayed MediaPost's news about the Movable Ink study finding that mobile email marketing has eclipsed desktop open rates, which is great news for multiplatform publishers who have Email
