We have seen the popularity of the iPad and similar tablet devices within their infancy. We’ve also seen the mobile device market explode. These trends will continue to evolve. In order to utilize the popularity behind these technological advances, it’s important to know who and what you’re really developing your magazine for. Our Digital Publishing Trends posts capture what’s happening in the digital publishing world.
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Many publishers found themselves scrambling as Facebook's algorithm changed and impacted their levels of referral traffic from the social giant. However, as usual, the savvy publishers were quickly able to
Subscription publishing has gained popularity with media companies and brands alike because of its reputation as a renewable revenue stream. Today we're visiting news stories of subscription publishers making new
A digital magazine can develop from many places. Once media companies see the value in their content and realize how they can build their audiences with this content, then the
Audience development strategies change as better methods are uncovered, and sometimes those methods involve putting more attention to certain areas of greater promise. It also involves avoiding channels that stop
Data helps seasoned multiplatform publishing professionals better understand where their time and efforts can pay off the most in terms of audience engagement and revenue generation.
We are always dialed in to the evolution of subscription website publishing and marketing. When interesting developments occur, we are the first in the industry to share the news and
Many audience development strategies get new life breathed into them, enhancing their abilities to develop and reach new audiences in different ways. Today's news looks at this, and how publishers
More multiplatform publishers are seeing firsthand the value of subscription products and paywalls, which is why many new ones are launched. Today we're looking at some of these paywall and
News from subscription website publishers are focusing on enhancements of subscription offerings and tools, with the intention of turning more casual audience members into paying supporters.
