We have seen the popularity of the iPad and similar tablet devices within their infancy. We’ve also seen the mobile device market explode. These trends will continue to evolve. In order to utilize the popularity behind these technological advances, it’s important to know who and what you’re really developing your magazine for. Our Digital Publishing Trends posts capture what’s happening in the digital publishing world.
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While many publishers are taking most of their content online, Meredith is doing the opposite. Ad Week is reporting that Meredith has launched Allrecipes magazine. Lucia Moses writes, "With ad
Consumer Reports has been through a lot over the last couple years. The pitfalls and challenges they face are the same many legacy brands face as they try to navigate
It looks like Time Inc. CEO, Joe Ripp is at it again. It's been revealed that People magazine will produce a two-hour special in a joint venture with Dick Clark
Harper's Bazaar online has received a makeover. minOnline is reporting that the Harper's Bazaar website has been redesigned for speed, responsiveness and editorial. Steve Smith writes, "Much of HarpersBazaar.com is
Talking New Media is reporting that TIME finally releases a retina edition of their iPad App. It's the first update to the app in a year. I wonder if we'll
Matt Cutts, head of search spam at Google spoke at Pubcon yesterday and have some very interesting things to say about Google Page Rank. Danny Sullivan from Search Engine land
Publishers truly enter the digital age when they offer ecommerce options in their print publications. AllYou, a member of Time Inc.’s Lifestyle Group, has recently done just that by including
American Society of Magazine Editors (ASME) has released new guidelines for native advertisements. Ad Age's Michael Sebastian reports, "New language suggests magazines use the term "sponsored content" to help set
The next step for native advertising is interactive. ClickZ is reporting that the next generation of native advertising will be interactive. The new ad units use featured stories, video and
