We have seen the popularity of the iPad and similar tablet devices within their infancy. We’ve also seen the mobile device market explode. These trends will continue to evolve. In order to utilize the popularity behind these technological advances, it’s important to know who and what you’re really developing your magazine for. Our Digital Publishing Trends posts capture what’s happening in the digital publishing world.
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Meredith’s print magazine Allrecipes is only a month old but expansion is already in the game plan. Bill Mickey writes, “After just one month in print, Allrecipes, the print extension
It’s been interesting to see the successes associated with subscription websites. From digital newspapers to digital magazines, more and more publishers are considering paywall strategies. This even includes tabloids.
Robert Cookson
Facebook and Twitter aren’t the only social networks relevant in the news world; Pinterest is now an important social network in the news world. Kurt Wagner writes, “A new study
The New York Times has a fun article on the ever expanding duties of publishing assistants. Yes, most of them still have their daily coffee runs but they're also being
Digiday is reporting that The Information, a new tech news site from Wall Street Journal reporter Jessica Lessin is forgoing on site advertisements to focus its revenue strategy solely on
Paywalls have been big for publishers by bringing in subscription website money. The Daily Dish is going at paywalls in another way; by accepting tweets or bitcoins in exchange for
A recent partnership between Nielsen and IAB is designed to provide better mobile audience metrics to publishers and marketers.
Nadia Cameron writes, “The program is being jointly funded and delivered by
Many big box retailers were open on Thanksgiving, giving the post-holiday shoppers somewhere to go before the mayhem of Black Friday.
Some publishers got involved in the sales too, offering digital
"We can't afford to pay for content if it's going to be a one-time use," stated Jay Annis, VP of The Taunton Press speaking at the Act 4 Publishing Event
Direct Marketing News is reporting on how Hearst is using email insights to boost their subscriber base in both the print and digital worlds. Hearst has been using a massive
