We have seen the popularity of the iPad and similar tablet devices within their infancy. We’ve also seen the mobile device market explode. These trends will continue to evolve. In order to utilize the popularity behind these technological advances, it’s important to know who and what you’re really developing your magazine for. Our Digital Publishing Trends posts capture what’s happening in the digital publishing world.
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It's no surprise that fast loading websites are necessary components to a strong online presence. We're seeing search engines and social media sites respond to users' desire to engage with
Website updates tend to be commonplace in the rapidly-changing digital landscape. Today we're looking at three websites making changes for a variety of reasons.
Our first story involves Meredith Corp.'s Parents
If you're a publishing professional, don't wait a minute longer before downloading our best practice handbooks. They were carefully curated into what we think are the most comprehensive handbooks on
Procter & Gamble Co. cuts digital ad spend; Customers reportedly more trusting of marketers than many imagine; Condé Nast uses neuroscience for better digital ads
Publishers using digital ads have a lot to think
Digital publishers are connecting various parts of their businesses to develop new revenue streams, and generating more traffic and a bigger audience at the same time. Today we're looking at
Facebook, Amazon and Instagram are expanding audience development options for content publishers
Social media can be a major traffic generator when they approach the right platforms properly. Today we're looking at
The new version of the IAB Standard Ad Unit Portfolio is a must-know for multiplatform publishers using online ads as part of their audience strategy
The Interactive Advertising Bureau (IAB) has a
Subscription publishers need to be open to constant changes in order to find the best way to drive more traffic and build a bigger audience. Today we look at three
Today we're reporting on digital publishers bringing in new talent to strengthen their organizations.
We begin with New Yorker, which has brought in a superstar from BuzzFeed to be the director
Digital publishers at The Economist, Bonnier, and New York Media share techniques for driving traffic; Publishers use social media to enhance brand identity
Audience development is a major factor in the
