Digital Publishing Trends

We have seen the popularity of the iPad and similar tablet devices within their infancy. We’ve also seen the mobile device market explode. These trends will continue to evolve. In order to utilize the popularity behind these technological advances, it’s important to know who and what you’re really developing your magazine for. Our Digital Publishing Trends posts capture what’s happening in the digital publishing world.

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Do Covers Matter on Digital Magazine Websites?

Don Nicholas • December 6, 2021

Magazine covers matter. As Samir Husni (aka Mr. Magazine) states in a recent article on Poynter, “The power of the magazine cover in print has always been significant...High-profile people, it’s

Audience Development Strategies for Instagram Stories and Chatbots

Don Nicholas • August 29, 2018

Facebook and Twitter were once major focuses of audience development strategies. Some digital publishers still receive favorable traffic from these social sources, but we're also seeing other social networks and

New Hires Expand Reach to New Markets for These Multiplatform Publishers

Don Nicholas • August 27, 2018

We're seeing new developments from some multiplatform publishing giants, including Hearst and The Wall Street Journal, that involve a focus on content and digital experience.

The New California Automatic Renewal Law: Are You Compliant?

Don Nicholas • August 22, 2018

How a new California automatic renewal law affects all subscription businesses with customers in the golden state, and how to prepare for Vermont's double opt-in requirement. A new California automatic renewal law—that

Digital Magazine Publishers Experimenting with Better User Experiences

Don Nicholas • August 20, 2018

Digital magazine publishers stay competitive and relevant to their audiences by presenting the best experiences possible. We watch constantly as experiments are made in the digital publishing industry to reach

Content Purging as an Audience Development Strategy at Ebner Publishing International

Don Nicholas • August 15, 2018

The best audience development strategies meet an audience where they want to be met. Today we are looking at the expansion of some audience development strategies for content publishers at

Multiplatform Publisher Condé Nast Looks to Sell Three Major Magazines

Don Nicholas • August 13, 2018

Another major multiplatform publisher is in the process of making moves to unload some of its magazine titles. Today we look at Condé Nast, the company's move to sell popular

Publishing Website Strategy for Advertising Presents Changes

Don Nicholas • August 8, 2018

Advertising and website strategy evolves as publishers find the best channels, advertisements, and processes to follow. Today we're looking at some new elements to online advertising.

Media Acquisition Looks at Publishers’ Content and Data

Don Nicholas • August 6, 2018

We often see publishers move forward with a variety of media acquisitions in order to target a specific market or fill in parts of their business that they deemed as

Updates on Google’s Role in Audience Development for Publishers

Don Nicholas • August 1, 2018

Google has been a major source of audience development and paid advertising for years. Today we are looking at some recent news from the search giant, that may be helpful

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