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Subscription Website Publishing posts focus on how to build and operate a premium subscription website, including how to best align and repurpose your content, increase subscription orders, and best practices for subscription website architecture.

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5 Six Sigma Email Marketing Campaign Management Strategies

Don Nicholas • October 30, 2024

You’ve likely heard us talk about Six Sigma email marketing campaign management so much that you think we invented it. While we certainly did not invent Six Sigma, we have

Website Masthead, Nameplate or Header?

Don Nicholas • January 26, 2022

A funny thing happened on the way to today's post. While doing keyword research to discover what you, our audience, call the top of your website, we found some disagreement.

What is the Best CMS for Newspapers?

Don Nicholas • January 19, 2022

Happy 300th anniversary to the newspaper publishing industry! The first official American newspaper, Publick Occurrences, Both Forreign and Domestick was shut down after only its first issue in 1690, so

What’s in Your Online Subscription Library?

Don Nicholas • January 17, 2022

The concept of carefully curated collections of magazine content that can be reformatted into special issues is not new to the publishing world, and was in fact a mainstay of

The End of the “Click to Subscribe, Call to Cancel” Era

Don Nicholas • January 10, 2022

There is one major newspaper out there that people may think of when they think of the "click to subscribe, call to cancel" strategy. And without naming any names, let's

Using “Self-Liquidating Premiums” to Help Close the Sale

Don Nicholas • January 10, 2022

An effective technique in digital content marketing is “self-liquidating premiums”—having the value of premiums exceed the entire purchase price of your product. For example, let’s assume you have a product, perhaps

The 3 Most Profitable Subscription Website Business Models

Don Nicholas • January 5, 2022

Creating the best subscription website business models starts with understanding your minimum information units—both the free minimum information units you'll use to build a loyal audience and the premium minimum information

The 2022 Mega Trend: Premium Membership Programs for Publishers Continue to Grow

Don Nicholas • January 3, 2022

You would have to be living under a rock to have not noticed that premium membership programs for publishers are all the rage. After flirting with all forms of digital

3 Niche Membership Website Ideas That Worked

Don Nicholas • December 24, 2021

Membership websites are defined in part by the fact that users access the content on-demand, when they have a question they need to be answered or a learning tool they need

How to Launch a Magazine Subscription Website and Increase Digital Sales

Don Nicholas • December 22, 2021

A magazine subscription website model is set up to sell subscriptions for a related print or digital magazine and to provide access to back issues and other premium content. For the

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