Subscription Website Publishing posts focus on how to build and operate a premium subscription website, including how to best align and repurpose your content, increase subscription orders, and best practices for subscription website architecture.
An eBook author and publisher I met at a recent Internet marketing conference is a big fan of a simple $97 software program called eCover Generator that makes eBook covers,
Ever wonder if the color of your order button impacts click-through rates and conversion rates? The short answer: order button color does matter. Discover which color order button lifted response
My brother-in-law, Randy, is always amazed at the website design elements I test when creating new sales letter landing pages. He thinks, that after running the test once or twice
In the past few months, I've seen results from three different magazine publishers that have each literally turned their source mix on its head. For each of them, a simple
Webpage path analysis for a large advertising-driven consumer website revealed that there was a problem with website usability. Users were bypassing the "browse by category" website navigation in 85 percent
Strategic Intent is Perhaps the Most Important of the 14 Guidelines. If Users Can't Figure Out Your Website, They Not Only Leave Quickly—They Won't Come Back.
he Mequoda Landing Page Scorecard™ encourages you to score your own landing page using each of the 12 Mequoda Best Practice Guidelines, add them together and arrive at a cumulative
In this exclusive Mequoda interview, Satch Reed explains his popular subscription website that’s dedicated to antique car restoration. It’s also dedicated to making money for its publishers.
