Subscription Website Publishing

Every website we review seems to have the inevitable Achilles' heel. And on most sites, no matter how successful their website design is otherwise, it tends to be their inconsistent  

As webpages grow more complex and designers strive to provide impact and interactivity, loading a page can take longer and longer—even over high speed connections. Slow-loading pages will cause losses  

We recently reviewed a membership website, www.ArtisticThreadWorks.com, that offers a free weekly embroidery newsletter called "Bobbin-Buzz". We would consider this free email newsletter the Mequoda hub of this membership website. For  

The "Content Freshness" guideline asks the question, "Is there a reason for the user to return frequently to the site?" The Internet is a 24/7 medium, and visitor attention and  

Offer a Benefit in Your Landing Page Headline We love it when we find a headline on a landing page that actually offers a benefit and a subhead that backs up  

The first rule of the Mequoda Internet Marketing System is to make it as easy as possible to start a customer relationship—and give something away. Don't ask for the money  

Every part of the page—particularly the homepage—must be utilized to facilitate the strategic objectives of the site. Using marketing quadrants to build relationships and communities among users, or to generate  

Landing Page Design: Always Test Graphics The Taguchi method of landing page testing identifies the following factors or variables that are worth testing on any given landing page:  

The key to persistent navigation is to help the user find anything on the site, fast. No clicking about, desperately hitting the back button. Make it clear where they are,  

Getting the design of your website right often proves to be a daunting task. The development costs alone for creating a website with a unique value proposition can be staggering.