Subscription Website Publishing posts focus on how to build and operate a premium subscription website, including how to best align and repurpose your content, increase subscription orders, and best practices for subscription website architecture.
By building effective conversion architecture, you can build a direct relationship with the customer—a relationship that can be monetized down the road by targeting marketing messages for relevant products of
People use formulas for a reason, and the reason is that they work. An example is the "who else" formula for writing headlines—"Who Else Wants to Speak French Confidently and
Having just conducted a mini-usability test this week with a very confused customer, I have website usability on the brain. We have some tests scheduled for the end of September
Perhaps you're confident of the words you must use on your website but not how they should be organized. Our usability expert, Roxanne O'Connell, likes to make that a job
As our usability guru, Roxanne O'Connell is fond of saying, the cardinal rule when deciding on which words to use to describe the various departments, sections and categories on your
The Mequoda Landing Page Scorecard outlines the 12 characteristics a landing page needs to successfully close sales online. And to incorporate all 12 characteristics typically, at least for a consumer
A bulleted list of "secrets" that your product or service promise to reveal can sometimes be the strongest element of your online sales letter. In fact, the words copywriters most
"Executive Travel Guide", or is it "eSkyGuide," or maybe just "Executive Travel"?
Owned by American Express Publishing, eSkyGuide should have the backing to do this website design right. But upon analyzing
The average user expects professional websites to be clean in appearance, rich with information, and intuitive in terms of navigation. In Mequoda terms, the aesthetics of a site should support
When we review landing pages, it's common for us to come across letter copy that's competent but average, and there are many things in the copy that our copywriters would
