Subscription Website Publishing posts focus on how to build and operate a premium subscription website, including how to best align and repurpose your content, increase subscription orders, and best practices for subscription website architecture.
The most succinct copywriting tip we've heard in a long time came from Fred Gleeck at a product development seminar. Fred cited this maxim in a discussion of how to
Copywriter reveals why many online sales letters fail to deliver
The Internet creates new challenges for marketers and wordsmiths, but a fundamental principle still applies
Experts tell us that in print ads,
Online marketers have four powerful tools for converting website visitors to email newsletter subscribers:
All of the above are entry points into the conversion flow. They may link to the Rapid
The Secondary Promise is a lesser benefit that the product also delivers.
Although not as large as the Big Promise, the Secondary Promise should be big enough so that, by itself,
Rosser Reeves wrote a classic advertising book in 1961 titled Reality in Advertising. Many of us newcomers have never read this book, mostly because it's widely unavailable.
But lucky for us,
What is a landing page?
Some say "it's the first page someone sees on your site". Others say "it's a webpage viewed after clicking a link in an email."
We've also heard
Every good wordsmith approaches the task of writing a little differently. Some writers start with an outline or by making copious notes. Others write numerous disparate paragraphs at non-stop speed
At this week's Mequoda Summit, Robert W. Bly, the man McGraw Hill calls "America's best copywriter" will deliver a presentation titled "World's Best Kept Copywriting Secrets". He also has a
Landing Page Design Tips: Want to know a secret? Of course, you do. Everyone loves secrets. As Homo sapiens we always want what we can't have and that includes desiring
