Subscription Website Publishing posts focus on how to build and operate a premium subscription website, including how to best align and repurpose your content, increase subscription orders, and best practices for subscription website architecture.
With all the talk about tablets and digital magazines these days, it’s tempting to think of the desktop or laptop, and the website you worked so hard to establish back
Subscription content goes everywhere. It’s displayed on smart phones, tablets, desktops and laptops.
It involves words, images and sounds.
The digital subscription has become a model media companies cannot afford to ignore.
We talk a lot about the Online Magazine Index – OMI – that’s a fairly accurate measure of a publisher’s Internet savvy. In subscription website publishing, you should easily have
As Don likes to say, your magazine is not a website. And your website is not your magazine.
In fact, your subscription website isn’t even a website. It’s actually three websites:
When a visitor arrives at your website landing page, you have about five seconds to make a good impression and capture her attention. If you don't succeed immediately, she is
How big is the Martha Stewart brand? The formal name, Martha Stewart Living Omnimedia, pretty much says it all. And Googling the name for news of the company in the
Website usability tests are performed to determine if websites are functioning correctly. If they aren’t, users will have a hard time executing on their desired tasks, leading website publishers to
Stay focused, be quick, and write well
The other day my husband had to fetch a magnifying glass to read what was printed on a box of gourmet chocolate milk mix.
It
